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Bicoastal Media Receives St. Jude Country Cares Partner of the Year Award
Lakeport / Ukiah, Calif. (August 16, 2011) – In honor of its dedication to supporting
St. Jude Children’s Research Hospital® in its mission to find cures for childhood cancer, Bicoastal Media recently received the Country Cares for St. Jude Kids® Partner of the Year award. Over the past decade the company’s participating radio stations raised more than $2.3 million dollars for the kids of St. Jude with the help of its listeners, supporters, and sponsors.
Bicoastal Media’s President and COO, Michael Wilson, along with KRED DJ Rollin Trehearne, accepted the award at an annual Volunteer Appreciation Dinner held July 31 in Memphis, Tenn. "We are grateful for this recognition," Wilson said. "Our team works hard every day to keep the mission of St. Jude top of mind with our listeners. We’re delighted to play a small part in helping raise funds so the researchers and doctors can continue to work miracles every day. The true reward from this partnership is the gratitude we see in the eyes of the parents and kids of St. Jude."
On the west coast, Bicoastal Media’s main fundraising programs both support St. Jude - the Country Cares for St. Jude Kids® Radiothon and the Radio Cares for St. Jude Kids® radiothon. The radiothons span 26 hours for more than two days, and on-air announcers relate their experiences visiting the hospital and share patient stories. Listeners are then encouraged to call-in to the stations, where teams of local volunteers ask them to become a "Partners In Hope" by making a $20 a month donation (only 67 cents a day)that helps St. Jude make a big impact in the lives of children fighting cancer and other catastrophic diseases.
The daily operating cost of St. Jude is $1.7 million, and 75 percent of the hospital’s operating costs are covered by public donations. "It is so heart-warming to know that Country Cares continues the vision that started 22 years ago of putting the kids of St. Jude Children’s Research Hospital first," says Country Cares board member and California St. Jude patient father, Don Langford. "What an accomplishment for a group of stations to stand tall for the kids and for the hospital. Thank you, Bicoastal Media."
About Bicoastal Media:
Bicoastal Media owns and operates 50 Radio Stations in 12 distinct markets in Northern California, Oregon and Washington. Bicoastal Media’s overall radio footprint in the Northwestern part of the United States is not only massive from a geographical coverage standpoint, but their radio stations are the most listened to and top billing radio stations in all their respective markets, with 7.6 million people within the range of their cumulative station signal coverage areas.
About St. Jude Children’s Research Hospital:
St. Jude Children's Research Hospital is internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. St. Jude is the first and only pediatric cancer center to be designated as a Comprehensive Cancer Center by the National Cancer Institute. Founded by late entertainer Danny Thomas and based in Memphis, Tenn., St. Jude freely shares its discoveries with scientific and medical communities around the world. St. Jude is the only pediatric cancer research center where families never pay for treatment not covered by insurance. No child is ever denied treatment because of the family's inability to pay. St. Jude is financially supported by ALSAC, its fundraising organization. For more information, go to www.stjude.org and follow St. Jude on www.facebook.com/stjude and www.twitter.com/stjude.
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